Data & Analytics

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

As the holidays approach, retailers are hoping the convenience and immediacy of e-commerce will prompt high volumes of online gift purchases.

But according to a new survey of more than 1,000 U.S. consumers from e-gift software provider Loop Commerce, there are some common problems that make consumers hesitate to buy gifts online.

Detroit’s fledging reputation as a Midwest Silicon Valley took took a big step forward with the news that Amazon is creating a tech hub in the Motor City.

“Michigan is a rapidly growing technology corridor and we’re eager to bring the incredible local Detroit talent to Amazon,” Peter Faricy, VP for Amazon Marketplace, told the Detroit. Free Press.

Chain Store Age talked with Michael Puline, senior VP of leasing, Mid-Atlantic and Southeast, for DLC Management Corp., about trends, technology, and projects on the board.

[quote-from-article] If you could isolate five current trends in retail real estate, what would they be?
Here are my top five:

It’s only October, but the holiday forecasts are starting to pour in. At this point out, it looks like it will be a “modest” season, with Deloitte (whose forecast, unlike some others, includes the month of January) predicting a 3.5% to 4% increase in sales over last year.

The wait is finally over—and with it, the competition between Microsoft and Apple takes a closer turn. Microsoft will take the wraps off its Manhattan flagship, on Oct. 26. The store is located on Fifth Avenue and 53rd Street, just a few short blocks from Apple’s Fifth Avenue flagship with its glass cube entry.

The October deadline for retailers to accept EMV (Europay, Mastercard, Visa)-compliant, chip-based payment cards or face increased fraud liability has placed payment card security in the industry headlines. While important, securing card-based payments at the store is one small facet of the huge undertaking retailers face in protecting their entire network.

Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.

According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.

Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.