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The Retail IT Game Keeps Changing
I have now been in my role as senior editor of Chain Store Age, specializing in retail IT coverage, for six months. Beyond being surprised at how quickly the past 180 days have gone by and grateful at how welcoming the industry has been to me, I also can’t help but be amazed at how much retail IT has changed since I was last actively involved in covering this field in 2006.
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Saks Fifth Avenue continues enhancing e-commerce site
Saks Fifth Avenue is leveraging Stylewhile’s iPad App so the retailer can offer online shoppers the opportunity of fitting clothing to their specific body type before making a purchase.
Stylewhile is capable of aggregating product imagery from online stores and fitting them on a model of a number of body types. Users can not only virtually try on clothes, but also use the App to select various items from retailers to create complete ensembles.