Data & Analytics

By Shannon Warner, Cognizant Technology Solutions   Talk about a gap: 62% of shoppers say loyalty program membership is beneficial, but only 26% consider retailers’ programs worth joining.   

Arlington, Va. - Gift cards will surpass $124 billion in sales in 2014, up 5% from 2013. According to from advisory firm CEB TowerGroup, the gift card market should undergo an annual growth rate of 5-6% through 2017, but double-digit growth rates experienced in recent years have peaked and subsided.

Arlington, Va. - Gift cards will surpass $124 billion in sales in 2014, up 5% from 2013. According to from advisory firm CEB TowerGroup, the gift card market should undergo an annual growth rate of 5-6% through 2017, but double-digit growth rates experienced in recent years have peaked and subsided.  

New York – Omnichannel specialty bath and beauty product brand Sabon boosted its online sales 35% during Black Friday and Cyber Monday by implementing Dynamic Yield’s personalization engine. Sabon saw lifts across key metrics including user engagement, total page views, time spent on site and sales.  

Menlo Park, Calif. – Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. The social network has updated its internal search feature to provide uniquely targeted results designed to make it easy for users to find posts that have been shared with them.  

Houston –  Francesca’s Holding Corp. reported that its net income dropped 19% to $7.3 million in the third quarter of fiscal 2014 from $8.7 million the same period the prior year. Increases in cost of goods sold and selling, general and administrative (SG&A) expenses drove the decline in profit.  The specialty retailer also lowered its earnings outlook for the year.   Francesca’s plans to open one new store in the fourth quarter, bringing total new stores opened in the fiscal year to 88.

Petaluma, Calif. – During the second week of the holiday shopping season (Dec. 1-7), smartphone and tablet shoppers were especially generous spenders. According to data compiled by e-commerce software provider MarketLive, year-over-year online revenue generated by consumers using smartphones grew 107%, or slightly more than double.  

Issaquah, Wash. – Costco Wholesale Corp. beat Wall Street expectations for net income and sales during the first quarter of fiscal 2015.  Net income totaled $496 million, up 17% from $425 million the same period a year earlier.   Lower opening expenses and higher interest income helped boost profits.   Total revenue grew 7% to $26.87 million from $25.02 million. Total same-store sales rose 5%.

Armonk, N.Y. – IBM and Apple are releasing the first wave of their previously announced IBM MobileFirst for iOS solutions in a new class of made-for-business apps and supporting cloud services.   IBM MobileFirst for iOS solutions are now available to enterprise customers in retail, among other industries.

By Steve Jones   What’s going to keep people coming back to physical store locations, as comfort levels with e-commerce rise every year? Savvy retailers are fighting technology with technology, refreshing the look and feel of their stores by integrating more gadgets, and using data in a more integrated way to inform strategy.  In-store tech helps retailers beat e-tailers at their own game