Study – Smartphone revenue doubles in second week of holiday shopping

Petaluma, Calif. – During the second week of the holiday shopping season (Dec. 1-7), smartphone and tablet shoppers were especially generous spenders. According to data compiled by e-commerce software provider MarketLive, year-over-year online revenue generated by consumers using smartphones grew 107%, or slightly more than double.



Meanwhile, smartphone visits only grew by 10%. Smarrphones still only represented a 10% share of total online revenue for the week. Tablet revenue increased 42% on an only 3% increase in visits, representing 24% of total online revenue.



Desktops still represented the bulk of online revenue (75%) and visits (57%). However, desktop share of revenue dropped 13% and share of visits declined 10%.