Data & Analytics

The first in a series of interviews with retail executives who attend SPECS, Chain Store Age’s annual store planning conference.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

As the holidays approach, retailers are hoping the convenience and immediacy of e-commerce will prompt high volumes of online gift purchases.

But according to a new survey of more than 1,000 U.S. consumers from e-gift software provider Loop Commerce, there are some common problems that make consumers hesitate to buy gifts online.

Detroit’s fledging reputation as a Midwest Silicon Valley took took a big step forward with the news that Amazon is creating a tech hub in the Motor City.

“Michigan is a rapidly growing technology corridor and we’re eager to bring the incredible local Detroit talent to Amazon,” Peter Faricy, VP for Amazon Marketplace, told the Detroit. Free Press.

Chain Store Age talked with Michael Puline, senior VP of leasing, Mid-Atlantic and Southeast, for DLC Management Corp., about trends, technology, and projects on the board.

[quote-from-article] If you could isolate five current trends in retail real estate, what would they be?
Here are my top five:

It’s only October, but the holiday forecasts are starting to pour in. At this point out, it looks like it will be a “modest” season, with Deloitte (whose forecast, unlike some others, includes the month of January) predicting a 3.5% to 4% increase in sales over last year.

Consumers have made it clear what type of marketing influences their purchase decisions, and it’s not always high-tech. According to a new study from branding network Experticity, 82% of marketers believe social media is extremely or somewhat effective in influencing buyer decisions, yet only 49% of consumers reported that they trust brand social media campaigns.

In addition, 83% of marketers believe traditional advertising is the most effective means of influencing buying decisions, but only 47% of consumers say they trust it.

Walmart has extended its grocery pick up service to eight additional markets and is alluding to the possibility of a more significant roll out in the months ahead.