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Tech Guest Viewpoint - Proximity Marketing brings Shoppers to Stores
By Alex Romanov, iSign Media The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. Email blasts or paper coupons just won’t cut it. In this mobile-obsessed era, proximity marketing is a powerful way to break through the noise and bring shoppers into your store. -
Study: Customers less satisfied in Q3
Ann Arbor, Mich. – Rolling Stones fans will sympathize with the devilish problem facing American customers, who couldn’t get satisfaction in the third quarter of 2014. The national level of customer satisfaction fell 0.7% in the third quarter of 2014 to 75.6 on a 100-point scale, according to the American Customer Satisfaction Index (ACSI), pointing to weak spending growth for the fourth quarter.

