Data & Analytics

The National Retail Federation has formed a Digital Council to focus on the e-commerce, mobile and innovative initiatives that exist within the retail industry today.

The members-only council, powered by NRF’s Shop.org digital division, will support and promote collaboration in efforts like the exchange of information on digital retail trends and strategies, the development of original research, and educational events and advocacy opportunities in Washington, D.C.

Starbucks Corp. is looking to someone with detailed knowledge of developing technology solutions as its new chief technology officer.

The coffee giant has named Gerri Martin-Flickinger, who previously served as senior VP and CIO of Adobe, as CTO effective Nov. 2.

In her new role, Martin-Flickinger will lead the global IT function and play a key role in shaping the technology agenda across the Starbucks business. Interestingly, in her previous life she played a key role in enabling Adobe’s transformation to a cloud-based business.

When it comes to a primary device, consumers of all ages make the same choice by a clear margin.

According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.

Tablets, however, show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)

Amazon’s dominance in the $300 billion American e-commerce market is stronger than ever, according to a new survey.

A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Web and go directly to Amazon first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.

As recently as 2012, Forrester found that only 30% of consumers research products on Amazon first.

Nearly a year after a massive data breach, the Home Depot is looking to a cybersecurity veteran to add expertise to its board directors.

The world's largest home improvement retailer said it has appointed Linda R. Gooden to the company's board of directors. Gooden will serve on the company's audit and leadership development and compensation committees. Her appointment gives the company 12 directors, 11 of whom are independent.

For the third consecutive year, Apple and Google came out on top in a ranking of the 100 most valuable brands in the world.

Valued at a whopping $170.3 billion in Interbrand’s 16th annual Best Global Brands report, Apple increased its brand value by 43% over last year. Google, valued at $120.3 billion, increased its value by 12%. (The top 10 brands are listed at the end of this article.)

There will be a change at the top of lifestyle apparel retailer Tommy Bahama.

The company announced that Terry R. Pillow will retire as CEO of Tommy Bahama Group on January 30, 2016, the end of the company's fiscal year. He will be succeeded by Douglas B. Wood, Tommy Bahama's current president and COO.

Amazon.com is the No. 1 website for online shoppers in the United States, according to a new survey.

A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Internet and go directly to Amazon.com first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.