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IBM: Cyber Monday sales to hit record, fueled by mobile
New York -- Cyber Monday online sales are up 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.
Mobile traffic accounted for 29.4% of all online traffic, up almost 62% compared to the same period last year.
In other findings from IBM: -
Visa’s Black Friday weekend online sales up 30%
New York -- Visa reported that Black Friday weekend e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion.
The company also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.