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Study: Email marketers should play percentages
Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.
According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.
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Twitter gets more promotional
It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.
Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.
