-
ShopperTrak: ‘Black Weekend’ sales look good
Chicago -- When compared to “Black Weekend” last year, brick-and-mortar retail sales between Thanksgiving and Sunday, Dec. 1 increased 1% as shoppers spent an estimated total of $22.2 billion across the four days. However, retail shopper traffic decreased by 4%, to an estimated 1.8 billion store visits, according to new data from ShopperTrak.
-
ECRM: Retail circular advertising trends, November 2013
ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.