What the future of product safety looks like
Shoppers will take for granted that the products they buy are safe this holiday season, but behind scenes it requires a tremendous amount of effort to deliver on that expectation. Join Walmart, the Consumer Products Safety Commission and ICIX for a look at what’s next in the world of product safety during an upcoming webinar on Nov. 13 at 1 p.m., EST.
Consumers’ expectations of retailers and suppliers have never been higher. This is true whether the issue is in store experience, an easy to use mobile app, low prices, same day delivery or corporate social responsibility. However, product safety is one area where consumers’ expectations have always been high and there is no room for compromise. When a customer puts an item in their physical or digital cart they do so with a belief that usage of the product will not cause harm.
Delivering on that expectation is a complex challenge. It requires clear standards, effective communication, a culture of compliance and tight coordination and innovation among the ecosystem suppliers, retailers, government agencies, product testing labs and third party solutions providers.
As the retail industry moves forward, technology is playing an increasing role in product safety just as it is in other areas of the customer experience. To learn what market leaders are doing now and how the world of product safety is evolving, be part of a webinar on Nov. 13 at 1 p.m., EST, to hear from:
Robert J. Howell, Jr., deputy executive director, safety operations, U.S. Consumer Products Safety Commission on the topic of, “An update on existing product safety efforts and new initiatives at the CPSC.”
Ken Hinson, senior director, U.S Product Safety and Compliance, Wal-Mart Stores, Inc., on the topic of, “Product safety at Walmart: leveraging technology to keep customers safe.”
Matt Smith, founder and chief strategy officer, ICIX, on the topic of, “A best practice approach to establishing a product safety program.”
To register for this event, click here.