Data & Analytics

New York - Despite having more data and insights into consumer desires and preferences, companies in the U.S. have failed to meaningfully improve customer satisfaction or reverse rising switching rates among their customers. As a result, there is a potential $1.3 trillion of revenue at play in the U.S. market represented by the ‘switching economy’, according to new research released by Accenture.

Online retailer Rue La La will be leveraging Artisan Mobile’s Artisan Optimize platform to enhance its mobile technology.

"We are excited to be working with Artisan Optimize to directly impact the results of our mobile app," said Gerry McGoldrick, VP, Marketing, Rue La La. "Through their technology we are learning what drives conversions and, more importantly, we are able to make changes quickly and easily to keep consumers engaged."

Southport, Conn. -- ShopRoxx, a retail store specializing in the latest fun-and-fresh fashion trends for young women, has chosen eWay Direct’s Calibr email platform to deliver more high-value repeat customers and better overall ROI for 2014.

I have now been in my role as senior editor of Chain Store Age, specializing in retail IT coverage, for six months. Beyond being surprised at how quickly the past 180 days have gone by and grateful at how welcoming the industry has been to me, I also can’t help but be amazed at how much retail IT has changed since I was last actively involved in covering this field in 2006.

Amazon.com has announced that this holiday season, thousands of third-party sellers will have the opportunity to participate in its holiday deals promotion program.

Third-party sellers on Amazon will be allowed to offer holiday deals that will be featured on the Amazon holiday deal pages, including its Today’s Deals page. Holiday deals from sellers will appear on high customer traffic merchandising pages which highlight limited-time discounts on holiday items exclusively from sellers.

New York – Tiffany & Co. is relaunching its Tiffany.com e-commerce site. The site includes enhanced zoom capabilities and several expanded sections.

Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.

Gokul Rajaram, head of product engineering at disruptive payments company Square, has joined the board of directors at digital coupon marketplace RetailMeNot.

Los Angeles – CharmingCharlie relaunches its e-commerce site today. Enhanced features on Charmingcharlie.com include: a new approach to '”Shop by Color,” product filtering, improved product descriptions and social sharing, among others.