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Report: Penney denies Twitter allegations

10/22/2013

Plano, Texas – J.C. Penney Co. has reportedly been defending itself against anonymous allegations made on Twitter. According to Bloomberg, J.C. Penney recently had to publicly deny tweets saying the company had hired a bankruptcy attorney and no longer had Canadian credit.



J.C. Penney’s stock fell almost 9% on Oct. 15, the date the bankruptcy tweet appeared, and fell almost 5% on Oct. 18, the date the tweet about Canadian credit appeared. Analysts say anonymous Twitter attacks are not likely to become a common problem for companies, but J.C. Penney is vulnerable to social media attacks due to its recent troubles.

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