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ShopRoxx chooses eWay platform for its 2014 e-mail strategy


Southport, Conn. -- ShopRoxx, a retail store specializing in the latest fun-and-fresh fashion trends for young women, has chosen eWay Direct’s Calibr email platform to deliver more high-value repeat customers and better overall ROI for 2014.

"Email is a key source of traffic and conversions for us," said Steven Shrem, president of ShopRox, "We are looking forward to using eWay Direct’s rich data and streamlined email solutions to take our email initiatives to a new level. We pay high rent to be positioned in high-traffic areas, where thousands of people walk by and come into our stores. Now, email marketing will allow us to reach these customers and prospective customers with a broader range of products that fit their unique needs. It's this vehicle for suggesting products and hot trends that will keep them engaged and excited about the brand."

Shrem sees the ability to engage customers with suggested products as key to ShopRoxx's strategy, along with list segmentation and the concept of dynamic lists. "This will enable us to suggest and deliver to customers exactly the products they're interested in, based on profile and behavioral data sets," said Shrem.

Website engagement is another reason ShopRoxx chose the solution.

"It's about maximizing customer lifetime value by understanding how our customers interact with our merchandise," said Shrem. “The maximization is clear: Typical website abandonment campaigns generate sales per email six-to-10 times higher than those generated by standard email programs.”

The retailer is looking forward to featuring creative retention campaigns, advice on trends and the hottest fashions, and to engaging young women through mobile offers. "The platform will help us target messages effectively based on actions, and provide specific offers to our best customers or new prospects," said Shrem.

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