Data & Analytics

Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

Brick-and-mortar analytics provider RetailNext Inc. is expanding into the marketing space.

RetailNext has acquired Pikato, http://www.pikato.com/ a Chicago-based company whose cloud-based software enables personal, one-to-one mobile customer interactions.

The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.

Dollar General is rightsizing its expense structure by eliminating several hundred positions at its home office.

Dollar General said that effective immediately it had eliminated 255 positions but noted that 115 of those positions were vacant. The move follows an announcement the previous week by Walmart to eliminate 450 positions at its Bentonville, Ark., headquarters. Dollar General said the move was part of a broader initiative aimed at proactively improving efficiencies and reducing expenses by restructuring its corporate support functions.

Dollar General is rightsizing its expense structure by eliminating several hundred positions at its home office.

The majority of retailers are not doing a very good job when it comes to integrating online channels with brick-and-mortar stores.

What’s more, many retailers are not properly balancing their investment spend, sometimes investing more in online while neglecting their physical stores, which puts them in danger of losing market share.

Online consumer electronics retailer Newegg Inc. is giving mobile consumers what they want.

A comprehensive redesign of Newegg’s mobile shopping experience includes a new mobile site optimized for viewing on mobile devices, and universal apps for Android and iOS devices. Newegg says this is the most comprehensive mobile refresh in its history.

Pricing can be a mysterious and dimly lit dimension for many retailers.

Sally Beauty Supply LLC is emerging from the pricing twilight and entering the zone of effectively targeted price strategy in a new partnership with Revionics. The specialty beauty chain will deploy Revionics Price Optimization solution, which includes price management, strategic price simulation and optimization.