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Survey: Retailers lag in social outreach to consumers
Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.
According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.
Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.
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Kohl's grows sales, but not by much
Strong back-to-school sales allowed Kohl's to upstage Macy's in the third quarter.
Kohl's reported that for the third quarter ended Oct. 31, same store sales increased 1%. It had net income of $120 million, or 63 cents per share, compared with net income of $142 million, or 70 cents per share, in the same period a year before. Revenue rose 1.2% to $4.43 billion.
