Data & Analytics

Wakefield, Mass. — More than 80% of retailers plan to increase their customer experience spending in 2015, according to a survey conducted by Econsultancy for SDL, a provider of global customer experience. The report also reveals that while North American retailer brands appreciate the need for technology integration, with 97% citing integration of customer experience technology as “important” or “essential” to their growth, only 40% describe their relevant systems as integrated and cross-functional.

New York -- Cache on Wednesday said it had filed for Chapter 11 bankruptcy protection after running out of capital and time to complete its turnaround. The women’s apparel retailer will continue to operate its business, but intends to continue to reduce its store count and sell and renegotiate some of its leases.

Cache chairman and CEO Jay Margolis said the company filed Chapter 11 with the goal of “securing Cache’s future.”

New York -- Staples has entered an agreement to acquire Office Depot in a cash and stock deal valued at $6.3 billon that is sure to face a high degree of regulatory scrutiny.

Staples has entered an agreement to acquire Office Depot in a cash and stock deal valued at $6.3 billon that is sure to face a high degree of regulatory scrutiny.

Kohl’s Corp. has increased its outlook for the recently completed business year, citing strong sales growth during the holiday season.

The company reported fourth-quarter same store sales growth of 3.7%. The company also updated its fiscal 2014 earnings per share guidance to a range of $4.20 to $4.22 per share. On average, 27 analysts polled by Thomson Reuters expect the company to report earnings of $4.06 per share for fiscal 2014.

Costco’s same store sales flat-lined in January, disappointing many analysts who had expected a 1.2% increase.  

The newly created position of chief member officer at Sam’s Club has been filled by veteran marketer Tracey Brown who has been given a wide range of member marketing, acquisition, engagement, retention and analytics responsibilities.

Forever 21 is planning to open 600 new stores in the next three years, and is helping to ensure those stores attract shoppers with Oracle Retail merchandising and assortment planning technology. By more accurately and efficiently predicting what precise individual items (including SKU-level variations) will be in demand in specific locations at specific times, Forever 21 is making stores as customer-centric as possible.

Cincinnati -- Macy’s on Tuesday unveiled a series of senior executive appointments the retailer says will support its new focus on omnichannel advances and overall innovation. Macy’s announced on Jan. 8 it would restructure its omnichannel capabilities and align the organization toward growth via merchandising, merchandise planning, marketing and technology.

Effective Jan. 31, the following changes were made to staffing and priorities:

Los Angeles -- American shoppers feel they can’t trust retailers to protect their credit card and personal information either online or in brick-and-mortar stores.  According to a survey by Bizrate Insights, 62% of shoppers agreed that "Current security to protect credit card and personal information at a retailers’ brick-and-mortar stores isn’t strong enough.”

This was only marginally worse than concerns for security on websites (60% agree) but better that mobile transactions (65% agree).