Macy’s realigns leadership toward omnichannel focus
Cincinnati -- Macy’s on Tuesday unveiled a series of senior executive appointments the retailer says will support its new focus on omnichannel advances and overall innovation. Macy’s announced on Jan. 8 it would restructure its omnichannel capabilities and align the organization toward growth via merchandising, merchandise planning, marketing and technology.
Effective Jan. 31, the following changes were made to staffing and priorities:
• Jeff Gennette, president of Macy’s, Inc., will relinquish his role as chief merchandising officer and will oversee merchandise planning, as well as maintain oversight responsibility for merchandising and marketing of Macy’s stores and digital, and private brand product development.
• Timothy G. Baxter, previously Macy’s executive VP and general merchandise manager for ready-to-wear, has been promoted to succeed Gennette as Macy’s chief merchandising officer.
• Molly Langenstein, previously executive VP for men’s and kids private brands, has been promoted to Macy’s chief private brands officer, succeeding Tim Adams.
• Patti H. Ongman, previously executive VP for omnichannel strategies, has been promoted to Macy’s chief merchandise planning officer, succeeding Julie Greiner, who will retire later this year.
• Martine Reardon continues in her role as CMO, now with responsibility for all Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity, as well as customer analytics.
• Peter Sachse, Macy’s chief stores officer since 2012, has moved to a new role as Macy’s chief for innovation and business development, overseeing current and future growth initiatives, including international development, exploration of a Macy’s off-price strategy, potential new store formats, expansion of the company’s offering for wedding-related occasions and gifting, and application of technology to the shopping experience.
• Tim M. Adams, previously chief private brands Officer, is now chief for international business development.
• Kent Anderson, who has served as president of Macys.com since 1998, will assume a new role as president for innovation.
• Jeff Kantor, previously chairman of macys.com, has become Macy’s chief stores officer, overseeing stores strategy, management and operations, store visual merchandising, store design and construction, and real estate.
• R.B. Harrison continues in his role as Macy’s, Inc. chief omnichannel officer with responsibility for coordinating omnichannel retailing strategies, as well as oversight of systems, technology, logistics, fulfillment and distribution for Macy’s and Bloomingdale’s. Going forward, he will assume responsibility for the technology infrastructure, programming, site development and analytics for macys.com and Bloomingdales.com.
• Julie Greiner, Macy’s chief merchandise planning officer since 2009, will retire from the company in August 2015.
“Macy’s, Inc. has developed into a very powerful growth story with significant opportunity still ahead,” said Terry J. Lundgren, Macy’s, Inc. chairman CEO. “These management assignments allow some of our most senior people to apply their expertise in new directions and to take our company to the next level of success.”