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BEACONS AT YOUR COMMAND
GameStop uses beacons to put customers in charge of store promotions
Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.
“In the store, we have multiple pieces of signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center. -
FIVE STEPS TO COMPLIANCE
Tom Lichford, VP retail technologies, NRF, recommends retailers seeking to achieve compliance with upcoming October 2015 EMV mandate take the following five steps:
1. CUSTOMER EXPERIENCE: “No matter what, start with customer experience,” advised Litchford. Retailers need to determine such factors as whether they will use self-service or traditional POS, customer prompts and screen displays, and how checkout speed will be impacted.
