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GNC selects Dunnhumby to enhance omnichannel segmentation
GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.
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Study: Online retail revenues, attacks surge on Cyber Monday
Bedford, Mass. – Daily mobile/online retail revenues surge an average of 55% on Cyber Monday (the Monday after Thanksgiving), but a corresponding surge in attacks drives hard losses, on average, as much as $500,000 per hour or $8,000 per minute. In addition, a new study of 1,100 U.S., and U.K., retail IT staffers from RSA and the Ponemon Institute shows that 66% of respondents expect that disruption would result in customer churn that would damage reputation and brand and could push losses as high as $3.4 million from a single hour of disruption.