Data & Analytics

Sears Canada is again calling on Becky Penrice to lead an important aspect of its nearly 300 store operation.

Penrice was named executive VP and COO after serving in that role in an interim capacity for little over a two months. Penrice has worn several hats at Sears Canada since joining the company on Dec. 1, 2013 after holding supply chain and human resources roles role at Hudson’s Bay Company.

On the heels of soaring profits and revenues in the fourth quarter, Hudson’s Bay Company said it will make higher than normal investments in growth initiatives this year, including a dramatic increase in the number of Saks Off 5th stores, store renovations and investments in technology.

Retailers estimate they could earn an extra 10% in revenue — which translates into $100 million annually for a $1 billon company — by offering customers and employees a highly individualized experience.

That’s one of the key retail takeaways of new report by Oracle, which surveyed 300 C-level executives across 10 industries to understand how prepared organizations are to address the fact that consumers increasingly expect, and even demand, to have it their way—whether shopping, communicating, working, or enjoying leisure time.

Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands.

According to the latest edition of GfK MRI’s “The Survey of the American Consumer,” one in three (33%) U.S. adults agrees completely or somewhat with the statement, “I rely on mobile coupons while food shopping.” And almost half (44%) of these mobile coupon users say they like to “change brands often for the sake of variety and novelty,” compared to just 30% of the general population.

Target announced it is testing an expansion of its Cartwheel app, which launched in 2013. The retailer reported that the app has saved users, in total, $475 million (and counting) to date.

The new feature expands the app to allow for digital coupons from manufacturers that offer a dollar amount discount (rather than a percentage discount).

The service is made possible through a partnership with Quotient (formerly Coupons.com), a third-party provider of digital coupons, according to a report by TechCrunch.

As a retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories, O’Reilly Automotive Inc. helps its shoppers customize and tailor their vehicles to individual preferences.

So when the Springfield, Missouri-based chain decided to update its omnichannel customer experience, it realized a highly customizable solution would be needed. O’Reilly has selected the e-commerce platform from Broadleaf Commerce to support seamless marketing and merchandising across its mobile and Web channels, as well as its 4,571 stores in 44 states.

Whether customers at its stores are looking for convenient digital payment or easy access to product and price information, vertical specialty retailer Fossil Group Inc. is uncovering new mobile-enabled store services.

Richardson, Texas-based Fossil has selected in-store technology from Aptos Inc. (formerly Epicor Retail Solutions) including the vendor’s Mobile Store POS application. The company will initially deploy the solution at about 500 of its more than 600 corporate stores.

Retailers looking to keep up with consumer demand for an individualized and seamless customer experience have a new supporting technology option to consider.