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Data & Analytics

  • In branded content update, Facebook provides retailers with new marketing tool

    The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

    Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

  • Commentary: Equal pay gets equal time in the national dialogue

    If you are following the presidential race with even a passing interest, you have no doubt heard a great deal about wage stagnation and economic inequality.

    Numerous causes and remedies have been offered ranging from a needed increase in the federal minimum wage to $15/hour, mandatory paid sick leave, “wage theft” protections and even scheduling reform for hourly workers. And, while there hasn’t been significant progress in Washington, D.C., on those issues, numerous states and localities have passed similar measures addressing wage and benefit issues.

  • Report: Amazon’s Bezos not afraid of failure

    Amazon is the best place in the world to fail—that’s just one of the  insights and observations in CEO Jeff Bezos’ annual letter to shareholders.  

  • Applebee’s app delivers seamless simplicity

    Glendale, California-based casual dining retailer Applebee’s Neighborhood Grill & Bar already allows customers to place orders ahead of time for curbside pickup, but is looking to extend omnichannel convenience even further.

    Applebee’s, which operates more than 2,000 franchised stores in 49 states, designed the revised mobile app in partnership with digital ordering provider Olo. The revision comes with new capabilities including a simplified order placement process that allows for advance ordering and order scheduling for any time in the future.

  • Retailers to benefit from postal rate reduction

    In what has been described as an historic rate reduction, the U.S. Postal Service (USPS) will roll back postage rates on April 10.

    The reduction – the first stamp prices have fallen since 1919 – is prompted by the removal of the 4.3% exigent surcharge. It will apply to several mail classifications, including letters, large envelopes, flats, and postcards.

  • Asana Partners names managing director for merchandising and leasing

    Charlotte, N.C. -- Asana Partners announced Robin Hilliard has joined the company as managing director, responsible for merchandising and leasing.

  • Walmart online marketing head returns to his roots

    Brian Monahan, VP of marketing for Walmart.com, has left the chain (as of April 1) to go back to a startup he helped found in 2012.

    Monahan, who joined Walmart in May 2013, is now serving as chief evangelist of San Francisco-based NewCo Festivals, a media and events platform he co-founded with John Battelle in 2012. NewCo hosts global events it calls “festivals” for start-ups and also publishes editorial content aimed at start-ups. In his new (or old) role, he will oversee brand strategy, sales and marketing, and product development.

  • Three Ways to Keep Stores Relevant

    By now, everyone has heard the adage “the store is the center of omnichannel” and seen the statistics showing that physical stores account for about 90% of retail sales. So clearly brick-and-mortar stores are as relevant as ever.
     
    Well, yes and no. Brick-and-mortar stores can be relevant as ever, but only if they offer modern technological amenities expected by today’s customers. Here are three ways to make sure consumers see your stores as central to their omnichannel shopping activities.
     

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