Data & Analytics

The theme of SAP’s annual Sapphire conference, in Orlando, Florida, was “Run Simple.” SAP focused on how its HANA business intelligence platform and growing number of HANA-powered applications can assist companies with the complicated task of creating simple enterprises that run on real-time data.

However, underneath the SAP-specific information was a lot of more general insight into how IT is disrupting the way businesses operate and engage their customers. Following are three insights with particular relevance for retailers.

Both first-time and repeat customers were on the rise for Wayfair in the first quarter, suggesting the company is doing what it takes to grow into a powerful player in e-commerce.

Alibaba Holding Group Ltd. went on a buying spree at Zulily this month, but the Chinese Internet retailer wasn't buying baby shoes.

Alibaba purchased about 4.8 million class A shares in Zulily, about 17% of Zulily’s Class A stock. The stake, valued at more than $150 million, was disclosed in a securities filing that showed Alibaba this month spent $56 million buying Zulily stock as the U.S. company’s shares plunged following a disappointing earnings report.

Surging sales at Old Navy helped Gap Inc. offset sales declines at its namesake division and its Banana Republic stores in the first quarter.

Gap Inc. reported that for the first quarter of fiscal 2015, Gap Inc.’s net sales decreased 3% to $3.66 billion compared with $3.77 billion for the first quarter last year.

New York – Despite some reservations, a federal judge is reportedly refusing to block a proposed settlement between Target Corp. and MasterCard related to the retailer’s 2013 data breach. According to Reuters, U.S. District Judge Paul Magnuson in St. Paul, Minnesota declined a request from a group of banks and credit unions to rule against the $19 million settlement.

Orlando, Fla. – Customer needs and expectations are rapidly changing, and woe to the retailer who does not keep up. This was the key message delivered by participants in a panel discussion, “Engage Customers Through Omnichannel Opportunities,” at SAP’s annual Sapphire conference.

Steve Fournier, executive VP and chief customer officer of Discount Tire Co., said his company realizes it cannot afford to lag behind customer demand.

New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.

Other findings include:

San Francisco – Retail sales in several top retail verticals fell despite increased shopper traffic in April 2015. According to a report from Wi-Fi location analytics provider Euclid, early Easter did not cause a drop-off in visits to the store, but consumer caution around spending tax refunds prevented a commensurate sales boost.

Euclid estimates sales growth in the following retail verticals of:

• 1.1% decline year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales.

Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.

New York - Human error was the number one cause of data security incidents in 2014. According to a new report released by the Privacy and Data Protection Team at BakerHostetler, in the incidents that the firm worked on in 2014, employee negligence was responsible 36% of the time.

That was followed by theft by outsiders (22%), theft by insiders (16%), malware (16%) and phishing attacks (14%).Incidents were self-detected 64% of the time. Of the incidents reported by a third party, 27 % were due to theft.