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Study: Consumers prefer different channels for browsing, purchasing
Digital retailing is growing in popularity, but the brick-and-mortar channel remains dominant for at least one crucial consumer activity.
According to research firm Toluna, an equal percentage of consumers browse before purchasing online or via mobile (76%) as browse in-store (also 76%). However, when it comes time to make a purchase, 82% will do so in-store while only 65% purchase items online or via mobile.
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Study: Data thieves follow common patterns
A look at cybercrime, data breach and security threat trends from 2015 demonstrates that criminals are indeed creatures of habit.
According to the Trustwave 2016 Global Security Report, which analyzes results of Trustwave security investigations during 2015, retail was the most targeted industry for data breaches. Twenty-three percent of Trustwave data breach investigations involved retailers. North America was the most popular geographic location for cyberattacks, with 35% of all Trustwave investigations occurring on the continent.
