Data & Analytics

Shopper activity increased this October, in line with ShopperTrak expectations. Total retail store shopper traffic increased 2.4% compared to September 2013. Consumers who were off work for the Columbus Day holiday (Monday, Oct. 14) took advantage of store promotions to update their cold-weather wardrobes. Many others hit the stores to gather costumes, candies and other necessities for Halloween (Thursday, Oct. 31).

San Francisco – Gap Inc. reported increased net and same-store sales during the third quarter of fiscal 2013 in a partial financial release. Gap’s third quarter net sales grew 3% and same-store sales grew 1% compared to the prior year.

In addition, Gap’s same-store sales grew 4% in October 2013. The retailer will release full third quarter earnings results on Nov. 21, 2013.

The Shop Your Way loyalty program Sears Holdings introduced in 2009 has been given interesting new social functionality with the introduction of Store Pages.

Atlanta – The Home Depot is taking steps to make amends for a racist tweet it sent from its official account on Nov. 7. The tweet, a promotion aligned with ESPN college football coverage, showed a photo of two African-Americans playing the drums along with a person wearing a gorilla mask and the caption: “Which drummer is not like the others?”

Austin, Texas - Multichannel selling is a reality for a majority of small-to-medium sized retailers, but payment processing capabilities lag far behind. According to a new research study commissioned by SecureNet Payment Systems and conducted in partnership with First Annapolis Consulting, more than 60% of retailers surveyed already accept payments in more than one channel, but are not well served by the payments industry today.

Whole Food’s said it gained market share during the third quarter, but the 5.9% same store sales increase the company reported fell short of expectations and the company tempered its outlook for 2014.
 

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.