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Report: EU consumers eye returns before even buying
European consumers seem to be taking the adage, “buyer beware” very literally.
Unsure whether their online purchase will satisfy their needs until it actually arrives, 54% of shoppers reported they think about returning an item before they have even purchased it. And this mindset runs the gamut from decisions about apparel and electrical goods to home decor and furniture, according to “Making Money Out of Returns: The Essential Guide to Managing International Returns,” a report from fulfillment provider B2C Europe.
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Tech Bytes: Note to retailers: Time to make the shift to unified commerce
It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels if they want to maintain loyalty.
