Data & Analytics

IoT promises to deliver coveted seamless shopping experience, enterprise-wide visibility

To remain relevant in an omnichannel retailing world, brands must evolve operations to satisfy the way people shop. Armed with the Internet of Things (IoT), retailers position themselves to leverage the necessary operations to engage digitally savvy customers in an ever-changing business landscape.

Walmart is hosting 26 startups to present their ideas as part of the company's Technology Open Call, the Northwest Arkansas Democrat Gazette reported Thursday.   The event is being held in conjunction with Friday's Northwest Arkansas Tech Summit and features companies like FreshSpire, a service that notifies participating consumers the availability of discounted produce that's about to expire. 

IoT is making it easier for retailers to interact with consumers via connected home-based devices that allow consumers to interact with brands without launching a website or mobile app.

The best known is Amazon Echo, a voice activated device designed with an artificial intelligence assistant app called Alexa. Dedicated sensors in the device connect the consumer’s home to their retailers of choice, allowing, via voice commands, consumers to add items to virtual shopping lists or make online purchases.

Whole Foods Market is saving money and time — and benefiting the environment—by taking an innovative approach to going solar.

That’s according to an analysis by the Retail Industry Leaders Association and The Solar Foundation that found Whole Foods’ strategy of taking a standardized approach to rapid rollout of solar rooftop installations across multiple locations could be a valuable model for other retailers to consider.

Providing shoppers with a consistent brand experience across channels is retailers’ top digital priority.   That’s according to a survey from Boston Retail Partners (BRP), in which 56% of surveyed retailers said they were focused on a consistent brand experience across channels as a top digital priority, followed by improving the mobile shopping experience (46%) and personalization (40%).     

Retailers, developers attempt to turn shopping centers into gathering places with stores

Digital moves fast. Business people who disregard the devastating waves of changes it leaves will inevitably be engulfed by them. Consider this rising marketplace tsunami detected by Deloitte Consulting:

The Retail Industry Leaders Association (RILA) is merging its sustainability-focused conference with Sustainable Brands.     Beginning in 2017, the two will produce a single conference together than includes a retail-specific program track, in addition to Sustainable Brands’ usual program, which covers sustainability-led brand innovation across multiple consumer-facing industries.  

The omnichannel retailing model is forcing brands to bridge the gap between physical and digital retailing. Add in the power of the Internet of Things, and this business transformation is finally within reach. From beacons that send out personalized promotions to frequent shoppers, to smart mirrors that allow customers to virtually “try on” clothing, IoT technologies are transforming the store experience.

If digitally savvy shoppers have taught retailers anything it’s that a traditional shopping experience isn’t enough to drive loyalty.