Rebecca Minkoff, Los Angeles

Rebecca Minkoff's "store of the future" concept has opened in Los Angeles. The on-trend apparel brand has opened a 4,600-sq.-ft. tech-savvy flagship — its largest space to date — on Melrose Avenue.



Featuring technology developed by eBay Enterprise (which was recently spun off by eBay) the store is designed to offer a physical manifestation of the brand’s online experience. It features many of the same tech innovations that are found in the brand’s Manhattan store, including a digital screen on which customers can pull up image of the line’s fashions, request that items be brought to a fitting room, and even order a beverage. The fitting rooms have mirrors that double as interactive screens, and lighting that customers can adjust to a number of different settings.



The store also includes a 550-sq-ft. event space for rotating art, music, tech and other installations, and a connecting 350-sq.-ft. Uri Minkoff men’s shop, decorated with wooden details, orange-cushioned seats and a shag rug.