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PINTEREST: THE CHOICE OF A NEW GENERATION
User data from Pinterest shows that more than one-in-three of its 100 million global users are millennials. In addition, 79% of millennial Pinterest users say the platform is a “guide to life and is a place to teach me how to do things,” compared with 71% of all Pinterest monthly users.
Other notable millennial-related findings include: -
Fulfilling the Potential of the Store
At first glance, hardware cooperative Ace Hardware Corp. and video game chain GameStop Corp. are two retailers with little in common. However, both are leveraging their physical stores as fulfillment points for omnichannel purchases.
Ace is the place with in-store pickup
Oak Brook, Illinois-based Ace Hardware Corp. operates more than 4,400 stores and a distribution network of 14 retail support centers (RSCs) across the U.S. The company leverages this physical footprint to help meet the needs of online shoppers.