Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.
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Tech Guest Viewpoint: The Modern Retailer’s Secret Weapon
Retailers are continually on a quest to find innovative technologies to help deepen customer engagement with their brand.
Yet, perhaps the most critical part of the buying journey happens when a consumer puts down her device and looks for a human being she can talk with about solving her problem – something that even the most engaging technology can’t provide by itself.

