Data & Analytics

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

Consumer packaged goods companies eager to keep pace with shoppers’ desire for product ingredient transparency have embraced a major initiative branded as SmartLabel.

SmartLabel is the name given to an initiative spearheaded by the Grocery Manufacturers Association (GMA) that is designed to give consumers easy access to detailed information on ingredients and hundreds of other product attributes, such as whether food items contain ingredients from genetically modified sources.

Designer Shoe Warehouse Inc. (DSW) is more closely connecting its digital and store channels, and using a little outside help to make it happen.

DSW has implemented eBay Enterprise in-store pickup and ship-to store in 467 stores. These new omnichannel fulfillment technologies augment the specialty footwear chain’s existing ship-from-store and dropship capabilities, also powered by eBay Enterprise.

The Children’s Place blamed unseasonably warm weather for its weak third quarter results and plans to close 200 stores by 2017 as part of its turnaround strategy.

For the third quarter ended Oct. 31, the retailer said same store sales fell 3%. The Children’s Place reported a profit of $38.5 million, or $1.88 a share, compared with a profit of $36.9 million, or $1.70 a share, in the prior year quarter. EPS was $1.93, up from $1.82. Sales rose 6.4% to $455.9 million.

Many mall retailers have been having a tough time lately attracting shoppers, and Christopher & Banks was not immune to struggles with weak traffic in the third quarter.

The women's specialty retailer posted a net loss of $0.3 million, or 1 cent per share, for the third quarter ended Oct. 31, versus a year-ago profit of $9 million, or 24 cents per share. Net sales totaled $103.6 million, as compared to $110.6 million for the prior year. Same-store sales decreased 6.5%.

Target Corp. has opened a 16,000-sq.-ft. space in New York that is part store and part holiday playground — and a testing ground for merging physical and digital retailing.

[Editor's note: This article is based on a discussion moderated by Shah Karim with Myron E. Ullman, executive chairman of J.C. Penney, held at the Executive + Scholar lecture at the University of North Texas on October 8, 2015.]

Retailers that think they have digital security under control may want to take a second look at their protocols.

According to a new study from risk predictive analytics firm Bay Dynamics, "The Pre-Holiday Retail Risk Report," a significant amount of retailers assign the same login credentials to employees and do not know if employees have leaked sensitive data.

Despite these common gaps, a majority of 125 retail IT decision-makers surveyed said they have full confidence that their sensitive information is sufficiently protected.

Specialty gourmet gift retailer Harry & David wants to make sure information about its stores is as easily accessible as possible.

Harry & David, is leveraging the SIM Partners Velocity local marketing automation platform to manage its local search marketing efforts. With Velocity, Harry & David will be able to manage and distribute its store location data. Thus the retailer will be able to ensure that information about its retail stores is accurate and visible in local and mobile search results.