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Use Visual Merchandising Online to Ring Up Profits
Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel.
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Lenox feeds on personalization, pricing
Luxury dinnerware retailer Lenox is enjoying a feast of e-commerce delights with the aid of Oracle Commerce technology.
Lenox boosted e-commerce sales 26% during the 2015 holiday season compared to the two previous holiday seasons after deploying Oracle Commerce solutions that improved areas such as search results, recommendations, and targeted promotions. At the beginning of the holiday season, Lenox began targeting promotions for customer segments and launching more complex pricing strategies.

