-
Digital ads most effective when they include…
Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them. That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X. -
REIMAGINING STORES
As digital commerce forces brick-and-mortar stores to innovate, industry experts share their views on the future of physical retail.
From department stores to discounters to home improvement chains, nearly all retailers are engaged in the same game: trying to imagine what stores of the future will look like in an increasingly digitized world.

