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Study: Gen Z digital, decisive and drone-ready
More than any generation before it, Gen Z has high expectations related to customer service and engagement across emerging channels. That’s according to a new report by American Express, “Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences.” The study, conducted by Forrester Research, surveyed 1,027 North American Gen Y (ages 23 to 37) and Gen Z consumers (ages 16 to 22). -
‘Alexa, pay my AmEx bill…’
American Express cardholders are now only a voice-command away from browsing their account or paying their bill. The credit card company is expanding its partnership with Amazon by launching its new Amex skill for Amazon Alexa. The skill brings select experiences of AmericanExpress.com and AmEx’s mobile app to Amazon’s voice service Alexa, within devices like Amazon Echo and Echo Dot.

