Report: Amazon makes bigger push into furniture category

The message is clear: Amazon wants to furnish its shoppers’ homes.



The online retailer has made a strong commitment to the furniture category by expanding its merchandise assortment and custom designs. Now it is giving the category even more attention, according to sources that said Amazon is building at least four massive warehouses focused on fulfilling and delivering bulky items, MarketWatch reported.



In the report, Barclays detailed that 15% of the $70 billion U.S. furniture market has transitioned online — and players such as Wayfair and Pottery Barn are contributing to the furniture segment’s growth. Yet, even veteran players struggle to present the proper mix of variety and assortments — a factor that makes Amazon’s category push a bold one.



According to the report, Veenu Taneja, furniture general manager at Amazon said in a statement, “Furniture is one of the fastest-growing retail categories here at Amazon. The company is expanding its selection of products, with offerings including Ashley Furniture sofas and Jonathan Adler home décor, and it is adding custom-furniture design services. Amazon is also speeding up delivery to one or two days in some cities.”



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