Data & Analytics

Commercial retail is a unique and rapidly changing space. With the rise of online shopping, retailers are creatively adapting to improve the experience of being in a physical store. Strategies like experiential retail make shopping a personalized and engaging experience instead of a simple transaction.   Retailers are also providing customers with a more tech-friendly brick-and-mortar shopping experience in response to online competitors – the prevalence of self-serve check-out stations being just one example.   

Amazon is upping its restaurant delivery program in a move to add some of the nation's best-known chains to its menu.   Olo, a New York-based food delivery service, announced that it is integrating Amazon Restaurants’ delivery service into its ordering platform. The collaboration potentially gives the online giant access to 200 restaurant brands, including Chipotle, Denny’s, Five Guys Burgers & Fries and Jamba Juice, among others.    

Overall positive economic conditions will propel retail sales online as well as of offline this coming holiday season.   That's according to a report by Forrester, which predicts that U.S. online holiday sales will grow 12% to reach $129 billion in 2017, compared to $115 billion last year. Offline holiday sales will inch up 0.3%, to reach $549 billion in 2017.  

The delivery wars continue to heat up as Target Corp. announced it was rolling out its next-day delivery service of household essentials, Target Restock, to eight new markets.  

If traditional supermarket retailers want to become online destinations for grocery, they need to step up their digital shopping experiences.   In fact, shoppers rated their overall satisfaction ordering food and grocery items online highest with Amazon (4.63 on a five-point scale where five is highest), followed by Walmart (4.41). Supermarkets/food stores trailed behind with a rating of 4.32.  

Amazon is about to put down some new roots in New York City — and is hunting for new employees to support the operation.  

Target Corp. is making it easier for customers to find their way around its stores — and to quickly find what they are looking for.   The chain is integrating beacon and Bluetooth technology into its mobile app. It will show the shopper’s location in real-time on the app's map as they move about the store, and display nearby Cartwheel deals. Shoppers will also be able to find an item on the map through their digital shopping list.  

Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).