Data & Analytics

For retailers that advertise on Facebook, determining the volume of store traffic and purchases generated by the ads can be tricky at best.  

Arc’teryx Equipment, a Vancouver,Canada-based specialty retailer of high-performance outerwear and goods, is all about helping customers achieve their maximum potential.   The retailer has decided to take that same performance-driven ethos and apply it internally with help from visual analytics technology provider Qlik. Arc’teryx is using the Qlik visual analytics platform to transform its operational efficiencies and expand its global footprint.   

Store design plays a crucial role in attracting customers and driving foodservice sales in convenience stores.    That’s according to the new study, Food-Forward C-store Design, which comes as more convenience retailers are pursuing foodservice as a growth opportunity.     

Using walkie-talkies for in-store communication is old school at The Container Store.   The retailer is rolling out voice-controlled wearable devices that enable hands-free communication over Wi-Fi networks to its store employees chainwide following a successful pilot.   

Consumers will have a new, convenient way of making online purchases this fall.   In conjunction with the release of the new iOS10 operating system, Apple late on Monday announced that an online version of its Apple Pay digital payment service will be available to Mac device users in fall 2016. Up until this point, consumers could only complete Internet transactions using Apple Pay through a mobile app.  

The blockbuster $26.2 billion purchase of LinkedIn by Microsoft may benefit retailers trying to effectively recruit and manage employees who typically do not stick around for long.   The acquisition is being touted as Microsoft’s entry into social networking, an area where the tech titan has not been that active besides holding a stake in Facebook. However, LinkedIn is primarily a professional services platform and will probably not become a major consumer touchpoint anytime soon.  

Design is at the heart of Ethan Allen’s new “Design Center” retail format, which opened in Rockville, Maryland.   The store showcases the company’s new interactive design service and brings its robust website to life. The open floor plan has design stations and large touchscreens that invite customers to work directly on projects with the company’s design professionals in a space outfitted with the latest technology.   

Despite all the hype surrounding mobile commerce, good old-fashioned desktops and laptops are still in style when it comes to making digital purchases.   According to the 2016 Digital Commerce Survey of more than 1,000 adult U.S. consumers from digital commerce strategy firm Sumo Heavy, 72% of respondents prefer using a laptop or desktop PC to shop online. Only 28% prefer using tablets or smartphones. Furthermore, 42% of respondents have never used a tablet to shop online, while 32% have never used a smartphone.  

Aéropostale has received final approval for $160 million in debtor in-possession financing provided by Crystal Financial LLC.

Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.