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Target gets ‘smart’ about lighting
Target Corp. is taking its lighting to the next level. The retailer has entered into an agreement with Acuity Brands for Acuity to provide Target with smart lighting technologies, featuring energy saving LED fixtures and dimming controls. Target will be installing Acuity’s next generation, smart LED sales floor fixtures, along with the lighting company’s store accent lighting and distribution center site lighting. -
Survey: Email marketers make customers feel welcome
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts. According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails.

