Data & Analytics

Marcus & Millichap’s Q2 Boston market report signals urgency to retailers like the famed lamps Paul Revere placed in the tower of the Old North Church. To wit:

A specialty retailer is streamlining its merchandising operations.   Gap's Intermix division has become the company's first brand to transition to the cloud. The upscale specialty retailer is leveraging Oracle’s cloud-based platform to drive efficiencies across merchandising and inventory management. The platform supports end-to-end operational efficiencies and empowers the business teams among specialty apparel company Intermix.  

Silver Jeans Co.’s newest service solves one of female consumers’ most dreaded tasks — shopping for jeans.   By partnering with Fitcode, a fashion-data company that specializes in women's denim, Silver Jeans Co. now has a way to deliver a personalized, fit-focused shopping experience. Integrated on the retailer’s e-commerce site, the service allows consumers to take a fit quiz, and then shop personalized style recommendations tailored to their unique body types.  

E-commerce holiday sales are expected to increase 18% to 21% this holiday season, reaching  $111 to $114 billion, according to the annual holiday sales forecast from Deloitte. With online growth eclipsing total holiday sales growth (expected to rise 4% to 4.5%), savvy retailers will be pulling out all the stops to step up their digital game.

Industry experts say retailers need to create an engagement strategy based on individual customer needs — along with the optimal solutions to support their efforts.

Centralized operating platforms help retailers become digitally competitive, according to Jimmy Duvall, chief product officer of BigCommerce. Duvall told Chain Store Age that integrated platforms are key for brands that want to deliver exceptional, targeted customer experiences.

What trends are changing the game for omnichannel retailers — especially those that are not digitally native?

Toys "R" Us is doubling down on its new brand positioning, “Today We Play.”   The retailer announced it has begun testing an augmented reality app, called Play Chaser, in 23 stores nationwide, with a chainwide roll-out planned for Oct. 21. Developed in partnership with PlayFusion, the free app allows users to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores.   

As department stores continue to falter and Amazon continues to grow and the “Malls are Dead” headlines continue to proliferate in the general press, one glaring fact rears its head: We built way, way, way too many malls to begin with. Average retail square footage per person in America, by several accounts, is four times that of other industrialized nations like the United Kingdom and Japan.

To effectively service shoppers at store-level, managers need to evolve beyond their sales roles and become “problem solvers.”   This means store managers must learn to master the combination of order fulfillment, inventory visibility and staffing to keep up with customer demands, according to the “Voice of Store Manager Survey,” a study from JDA Software Group. The second annual study is based on responses from 252 US-based retail store managers compiled in August.