Data & Analytics

It takes a lot of work for retail brands to deliver a remarkable experience. However, it can be done by making sure the environment provides a sensory experience. A sensory experience affects a human’s sense of sound, sight, touch, smell and taste. Retailers often naturally focus on sight, primarily caring about how the space looks. But what they don’t realize is that the look and feel of the environment encompasses a lot more than simply how it appears.   

Shake Shack, the burger chain founded by famed restaurateur Danny Meyer, is taking a high-tech approach to its newest site.  

Walmart is determined not to be bested by Amazon when it comes to same-day delivery.   The discounter announced on Tuesday that it has acquired Parcel, a last-mile delivery startup that specializes in delivery of perishable items and general merchandise to customers in New York City. Operating out of a warehouse in Brooklyn, Parcel delivers goods the same-day, overnight and in scheduled two-hour windows, providing customers with live updates via text messages throughout the delivery process.   

Destination Maternity is making it easier for its customers to connect with the brand.   The maternity clothing retailer transitioned from a custom e-commerce platform to Salesforce Commerce Cloud, with the help of global commerce provider Lyonscg. The transition enabled the chain to launch customized mobile sites for its Motherhood, Motherhood Canada, A Pea in the Pod and Destination Maternity brands. All sites feature more intuitive navigation, improved site merchandising and on-site search, and easier check out.   

Ace Hardware Corp. has solidified its relationship with The Grommet.   The Oak Brook, Ill.-based hardware co-op announced the acquisition of new-product platform The Grommet. The online website will continue to find and develop products, and Ace will continue its efforts to make the products available to its dealers.   Financial terms of the deal were not revealed  

Office Depot took a first step toward its goal of transforming itself from a traditional office products retailer to a broader business services and technology products platform.  

Who are the leading women working in retail technology? Chain Store Age is accepting nominations for its annual feature recognizing female executives who are helping to transform the retail industry through technology.   The “Top 10 Women in Retail Tech” will celebrate the achievements of retail executives from all areas of technology. The winners will be profiled in a special section of the January 2018 issue of Chain Store Age, as well as in an online report on chainstoreage.com.  

One of the most closely watched holiday forecasts has good news for retailers.   The National Retail Federation said it expects holiday retail sales in November and December to increase between 3.6% and 4% for a total of $678.75 billion to $682 billion. In 2016, up from $655.8 billion last year. The NRF forecast, which excludes automobiles, gasoline and restaurants, would meet or exceed last year’s growth of 3.6% and the five-year average of 3.5%.