Data & Analytics

Destination Maternity is making it easier for its customers to connect with the brand.   The maternity clothing retailer transitioned from a custom e-commerce platform to Salesforce Commerce Cloud, with the help of global commerce provider Lyonscg. The transition enabled the chain to launch customized mobile sites for its Motherhood, Motherhood Canada, A Pea in the Pod and Destination Maternity brands. All sites feature more intuitive navigation, improved site merchandising and on-site search, and easier check out.   

Ace Hardware Corp. has solidified its relationship with The Grommet.   The Oak Brook, Ill.-based hardware co-op announced the acquisition of new-product platform The Grommet. The online website will continue to find and develop products, and Ace will continue its efforts to make the products available to its dealers.   Financial terms of the deal were not revealed  

Office Depot took a first step toward its goal of transforming itself from a traditional office products retailer to a broader business services and technology products platform.  

Who are the leading women working in retail technology? Chain Store Age is accepting nominations for its annual feature recognizing female executives who are helping to transform the retail industry through technology.   The “Top 10 Women in Retail Tech” will celebrate the achievements of retail executives from all areas of technology. The winners will be profiled in a special section of the January 2018 issue of Chain Store Age, as well as in an online report on chainstoreage.com.  

One of the most closely watched holiday forecasts has good news for retailers.   The National Retail Federation said it expects holiday retail sales in November and December to increase between 3.6% and 4% for a total of $678.75 billion to $682 billion. In 2016, up from $655.8 billion last year. The NRF forecast, which excludes automobiles, gasoline and restaurants, would meet or exceed last year’s growth of 3.6% and the five-year average of 3.5%.   

With more customer-specific information filtering into retail enterprises, brands are primed to deliver more personalized, seamless experiences. Such efforts not only drive repeat visits and purchases, but also “help retailers to differentiate themselves in the marketplace, and get closer to the customer,” said Tom Moore, industry lead of retail and hospitality at Zebra Technologies.

Global beauty giant Sephora continues to disrupt the beauty category, rolling out new technologies — online as well as in store — and new formats. Its latest retail concept is positioned in the category’s fast-growing sweet spot: personalized customer services.

Marcus & Millichap’s Q2 Boston market report signals urgency to retailers like the famed lamps Paul Revere placed in the tower of the Old North Church. To wit: