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Study: Online shoppers still prefer traditional platforms over mobile
Despite all the hype surrounding mobile commerce, good old-fashioned desktops and laptops are still in style when it comes to making digital purchases. According to the 2016 Digital Commerce Survey of more than 1,000 adult U.S. consumers from digital commerce strategy firm Sumo Heavy, 72% of respondents prefer using a laptop or desktop PC to shop online. Only 28% prefer using tablets or smartphones. Furthermore, 42% of respondents have never used a tablet to shop online, while 32% have never used a smartphone. -
Study: Five ways to target millennial shoppers
Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.
According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.