Data & Analytics

Literally hundreds of considerations go into designing an app, but the success of your app hinges largely on one factor: user experience (UX).

So what is UX exactly? It’s less about what an app does and more about how it feels. You don’t just use apps, you engage with them. The instant a user opens an app for the first time, they form a connection with it. Their initial impression draws upon physical and emotional cues, and is largely influenced by UX.

Consumers are being choosy about where they are spending extra money that is becoming available with the end of the recession.
 
According to a new study from Mintel, more than two in five (44%) Americans describe their financial situations as "healthy" in 2016, compared to 37% in 2015 and 33% in 2013, indicating that improvements in the economy are being felt at a household level. However, different retail categories are receiving the benefit more than others.
 

Francesca’s Holdings Corp. saw net income decline, but still beat Wall Street predictions, in the first quarter of fiscal 2016.
 
The specialty apparel retailer reported net income of $7/08 million, down 2% from $7.24 million the same quarter a year earlier. Higher selling, general and administrative (S,G&A) expenses offset improvements in gross profit.
 

Bob Dylan sang “The Times They Are A Changin’” more than 50 years ago, but the sentiment is very current in the world of digital commerce.

Bob Dylan sang “The Times They Are A Changin’” more than 50 years ago, but the sentiment is very current in the world of digital commerce.

Jo-Ann Fabric and Craft Stores is promoting Chris DiTullio to senior VP, marketing and omnichannel.

While at Jo-Ann, DiTullio has served as interim senior VP, marketing; VP, e-commerce and omnichannel; VP, marketing and advertising; VP, inventory management; and director, merchandise planning.

Purdys Chocolatier, a 74-unit Canadian chain based in Vancouver, British Columbia, has launched a new digital shopping experience.
 
The company is leveraging the Aptos Digital Commerce platform with integrated Aptos Enterprise Order Management. Purdys operates stores in several Canadian provinces and also operates an e-commerce business throughout North America. The retailer’s new fully responsive website replaces two legacy e-commerce systems, enabling it to support singular commerce and seamless experiences.
 

Shoe shoppers know how individual fit can be, and footwear chain DSW Inc. is trying to be as accommodating as possible.
 
DSW is partnering with 3D footwear printing specialist Feetz to create custom fit, sustainably made shoes. Feetz uses a combination of 3D printer technology and human craftspeople to make new pairs of shoes in hours and designed software to custom fit shoe designs to consumers’ feet.