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Survey: Online shoppers just want to have fun
Austin, Texas – In addition to wanting to efficiently find and purchase products, online shoppers also want to have fun. According to a new survey from Compare Metrics and The E-tailing Group, 70% of shoppers want to go online to browse and have fun, but find current online shopping experiences uninspiring. When asked about their discovery experiences on top retail sites, shoppers gave a “mixed bag” average rating of six-out-of-10. Other key takeaways from the study include: