Planalytics: Cool fall temps next week will boost seasonal demand

New York -- Retailers may soon be getting an assist from the weather, according to a Friday report from Planalytics. Businesses should be prepared for a demand spike in seasonal products as consumers react to the change in conditions, the report advises.



Next Tuesday and Wednesday (Sept. 18 and Sept. 19) is expected to bring a 25°F to 30°F decrease for both day time and overnight temperatures compared to recent weeks across the Northern Plains and Western Great Lakes. Frost is likely across these regions, including the major population areas of Minneapolis, Green Bay, Madison, and Milwaukee.



The Central Plains and Ohio Valley can also expect a daytime dip, bringing them back to seasonal temperatures, the report said. Chicago and St. Louis will experience overnight lows in the 40s, a large departure from last week’s conditions which registered nightly temperatures in the 70s. The cool trend spreads into the Northeast where temperatures will drop below normal for mid-to- late September. Retailers should see increased demand for fleece and long-sleeved shirts across major cities on the I-95 corridor, Planalytics said.