Predictive Analytics

Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

Needham, Mass. – Visual IQ, a cross-channel marketing attribution software provider, announced that it has been selected as the exclusive marketing attribution provider for Crate and Barrel. The brand will deploy the company’s IQ Intelligence Suite to measure and optimize marketing spend across its myriad of online and offline marketing channels.
 

Boise, Idaho -- While the mobile channel continues to grow in importance for retailers, do does their fear of fraudulent attacks and the realization that combating the risk requires specialized tools. Those are some of the findings from the 2nd Annual Mobile Payments and Fraud Survey.

The study, conducted By Kount, The Fraud Practice LLC and CardNotPresent.com, surveyed more than 1,000 merchants around the globe as well as service providers, card associations and issuers. Notable findings from the study include:

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

With Amazon’s customer retention rate hovering north of 90%, customer loyalty initiatives are understandably at the top of every retail CMO’s to-do list. Of course, it’s harder these days to find room in consumers’ wallets for another membership card, what with American households belonging to an average of 22 loyalty programs, according to the loyalty research unit Colloquy. But Colloquy also found that each household’s activity was concentrated on fewer than half that number of programs.

Big Lots has elevated CFO Timothy A. Johnson’s to EVP, CFO. Johnson has served as financial chief since 2012 with primary responsibility for all financial disciplines within the company including financial reporting and controls, treasury, risk management, tax, internal audit, financial planning and analysis and investor relations.

Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.

San Francisco -- Shopper activity cooled off in February 2014 as a result of extremely cold weather across the country. According to in-store retail analytics provider Euclid, analysis of data from tens of millions of domestic shopping sessions indicates that general merchandise, apparel, furniture and other (GAFO) retail sales grew by a modest 0.7% year-over-year.