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Duane Reade pilots weather-based promotions
New York -- Duane Reade and Poncho, a personalized weather-forecasting service that sends users relevant weather updates tailored to their preferences via text or email, are teaming up in a pilot program targeted to the New York Metropolitan area consumer. Poncho users will receive their regular weather updates with select alerts featuring coupons for Duane Reade products that will help them battle the elements and their allergies.
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IBM launches Big Data anti-fraud service
New York – IBM Inc. has introduced new software and services to help organizations use Big Data and Analytics to address fraud and financial crimes. IBM launched its “Smarter counter fraud” initiative, drawing on the expertise and innovation from more than 500 fraud consulting experts, 290 fraud-related research patents and IBM’s Big Data and analytics software and services capabilities.