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IBM: 2012 holiday shopping season to be 'the year of mobile'
ARMONK, N.Y. — IBM's fifth annual Online Retail Holiday Readiness report has uncovered that 2012 may just be the year of mobile.
Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8% in second quarter 2012, compared with year-ago period.
What's more, IBM is forecasting that mobile sales will reach 20% of total online holiday sales this holiday season, and that mobile traffic will close in on 25%.
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Research report: Most retailers plan to use mobile gift cards
San Diego -- Research released Thursday by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting.
In fact, online gift cards have risen to prominence in the past few years and are now used by nearly a third (28%) of retailers. More than half – 61% – plan to use mobile gift cards, and 43% of customers prefer to use the mobile medium for gift cards.