Predictive Analytics

By Catherine Tabor, CEO, Sparkfly

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies. However, they need to be connected to other consumer touchpoints to deliver their full potential value to retailers.

Merging the Physical and Digital

London  -- ECommera, a provider of Big Data and omni-channel commerce solutions for retailers, has completed a $41 million Series C funding round. Dawn Capital led the round together with investors West Coast Capital, Frog Capital, EPlanet Capital, WPP and new partner Wti.

Rapid expansion of Nordstrom Rack stores and strong sales at the off price division enabled the department store retailer to exceed its fourth quarter profit forecast.

The company said same store sales at Rack increased 3.6% on top of a price year increase of 7.1% while sales at full line stores declined 3.3% after increasing 2.2% last year.

Cambridge, Mass. - StopLift Checkout Vision Systems is introducing the Self-Checkout Accelerator, which is designed to immediately flag unscanned merchandise at the checkout and alert the attendant before the customer leaves the checkout, improve customer service at the self-checkout, and prevent false alerts and interventions.  

Dallas — SRS Real Estate Partners has appointed Matias Campins as director of research to the Dallas/Ft. Worth headquarters office. Campins will oversee the delivery of research services across the company and stay informed of research platform capabilities to ensure competitiveness within the retail industry.

Toano, Va. – Lumber Liquidators reported impressive results for the fourth quarter and fiscal year 2013. For the quarter, net income increased 50.6% to $20.8 million, from $13.8 million in the fourth quarter of the prior year.

Net sales increased $47.8 million to $258.4 million in fourth quarter 2013, from $210.7 million in fourth quarter 2012. Same-store sales increased 15.6% for the quarter, driven by an 8.6% increase in the number of customers invoiced and a 7% increase in the average sale.

New York -- Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.

Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.  

Shopzilla, a leading source for connecting buyers and sellers online, has acquired Connexity, a pioneer in the programmatic media buying and optimization space.