Predictive Analytics

Value and communication are the keys to winning over millennial consumers, according to a survey of 600,000 consumers conducted by J.D. Power.

The 2016 survey polled more than 634,000 consumers, including 126,315 millennials and 246,594 Boomers. Pete Trujillo, senior manager of industry analytics at J.D. Power, hosted a webinar this week to highlight data from the survey, titled "Millennials Insight Report: The Customer Experience Perspective."

Discount online apparel/accessories retailer Bluefly knows how important looking good is, but also knows there needs to be real quality beneath the shiny veneer.

To that end, Bluefly is partnering with solution providers including Mozu and DynamicAction to overhaul its e-commerce site and mobile app, from the user interface to the underlying architecture.

Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands.

According to the latest edition of GfK MRI’s “The Survey of the American Consumer,” one in three (33%) U.S. adults agrees completely or somewhat with the statement, “I rely on mobile coupons while food shopping.” And almost half (44%) of these mobile coupon users say they like to “change brands often for the sake of variety and novelty,” compared to just 30% of the general population.

Retailers looking to keep up with consumer demand for an individualized and seamless customer experience have a new supporting technology option to consider.

When it comes to marketing spending, Deckers Brands is doing more with less.

The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.

Merchants intent on growing sales and operators eager to reduce shrink can both find something to like in a new service offering from global loss prevention leader Tyco Retail Solutions.

Tyco took the concept of software as a service, commonly referred to as SaaS, and applied it to the world of asset protection in a way that offers benefits to merchants and store operations executives looking to reduce shrink.

eBay Inc. is attempting to streamline how it serves content to consumers.

eBay has found that online shoppers follow some common patterns in proceeding from wanting a particular item to purchasing it. These patterns are driving the retailer’s new product and search-related enhancements.

When it comes to generating e-commerce revenue, retailers should focus heavily on customer retention.

According the fourth quarter 2015 E-commerce Quarterly report from online marketing technology provider Monetate, despite making up less than half of all e-commerce sessions (48%), returning visitors spent nearly $5.3 billion online. That figure is almost twice as much money as new visitors spent during the same timeframe ($2.7 billion).