Webinar: Data drives store performance

When store managers have timely access to traffic and conversion data, good things happen.



In a 30-minute webinar sponsored by Headcount on Thursday, May 26 from 2 p.m. – 2:45 p.m. EDT, “In-Store Traffic & Conversion: Keys to Impressive ROI,” analytics expert and author Mark Ryski will discuss the findings from a traffic and conversion study that included data from over 600 stores across four categories. The focus of the study was to measure the impact that simplified reporting and data-driven coaching for store managers could have on in-store conversion rates and sales productivity.



The results were impressive – the study showed net sales productivity lift of 537 basis points and an average sales productivity increase of $.67 per traffic count. In addition to the study findings, Ryski will discuss how store traffic and conversion data can be used to help measure virtually any in-store experiment. He will share important lessons learned about the challenges of using the A/B test methodology.



Attendees will learn important findings such as why simplifying your data and improving how you present it is so critical, how coaching helped store managers activate insights and what the barriers to action were, challenges of measuring and interpreting A/B test results and how to work around them, and why store traffic and conversion data are valuable measures for virtually any in-store experiment.



To register or for more information click here.