Predictive Analytics

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

New York – Ever wondered what is really going on in the minds and lives of today’s college students? Barnes & Noble College, an operator of campus bookstores with more than 720 stores at college and universities nationwide, is accelerating its market research platform.

Expanded research access is intended to help the company’s partners, including colleges and universities, consumer brands and publishers, better understand the thinking, behaviors and expectations of current and future college students and faculty.

Winston-Salem, N.C. - Lowes Foods, a Carolinas-based grocer with locations in North Carolina, South Carolina and Virginia, is feeding consumer appetite for omnichannel experiences. Lowes is working with omnichannel commerce solutions provider Unata to deliver enhanced omnichannel services at its 60 Lowes Foods-To-Go stores.

Quincy, Ill. – In the latest sign that beacons are becoming a mainstream in-store technology, at least one independent grocery chain is rolling them out. County Market, a division of Quincy, Illinois-based Niemann Foods, has implemented the Birdzi platform in all of its stores to provide personalized digital savings and increased customer engagement for its shoppers.

New York – Amazon.com provides a customer value proposition of convenience and the lowest prices. According to new analysis from managed analytics provider Ugam, competitors at least have a chance to beat Amazon on prices of some items.

Ugam conducted assortment intelligence analysis of two key sporting goods categories, identifying gaps in Amazon’s merchandising assortment and confirming that the retail giant doesn’t always have the lowest price on the most sought-after products.
 

Oakland, Calif. – Stores are apparently failing to deliver the goods when it comes to providing customers the products they want, when they want them. New research from supply chain technology provider GT Nexus shows that 75% of U.S. adults have found a product unavailable in a store in the past 12 months.

And 38% of U.S. adults experienced in-store stock-outs often or very often in the past 12 months.

The CEO of Amazon.com is hitting back against an article in the New York Times over the weekend that accuses the retailer of having a ruthless and even abusive workplace culture.

According to CNBC, an internal memo (excerpt below) from CEO Jeff Bezos being circulated at Amazon.com calls the article inaccurate and beyond “isolated anecdotes.” Bezos also made the rounds on newspaper websites and on cable TV lambasting the Times article as "not the Amazon" he knows.

Retail consulting firm McMillanDoolittle, Chicago, weighs in on its blog with three reasons why any retailer using the practice of “on-call” labor scheduling should end it immediately.

San Diego, Calif. -- Sports Authority is making good on its promise to make its online site more robust and engaging.

The retailer announced it is renewing its relationship with personalization solutions provider Certona for the fifth consecutive year. By creating rich online experiences for customers, Certona has been a critical component of Sports Authority’s personalization strategy since 2010.

Sports Authority is looking to advance its omnichannel strategy by continuing to partner with personalization solutions provider Certona for the fifth year in a row.