Predictive Analytics

A lot of retailers reach the stage of installing traffic counters in their stores, but it’s at this point that problems can start. The traffic data can become unreliable or the store operations team may not know what to do with the data or how to apply it, which leaves retailers looking for the expected insights and additional sales.
The fact is, they’re there — retailers just need to know how to find them.

An emerging consumer demographic is showing strong support for an emerging trend in transactions.

A new GfK study of 1,000 U.S. consumers shows that Generation Z (ages 18 to 24) is twice as likely to make a mobile payment as the total population. Smartphones, tablets, and other mobile devices account for just 3% of all transactions in the U.S. – but 7% among Gen Z.

One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.

One in three consumers has changed brands because of the information they found while shopping online, according to research from Google.

That means that great product content can make or break your brand’s online presence. Unfortunately, many brands struggle with how to make sure that their product content is accurate and meets not only shoppers’, but retailers’, needs, as it is hard to do both well.

Irvine, California-based specialty Western and workwear retailer Boot Barn is laying down the law.

The surge in fraudulent e-commerce transactions which was predicted in the wake of U.S. EMV compliance may already be happening.
 
According to the new Online Fraud Index from payment platform provider Pymnts.com and security technology vendor Forster, fraud attacks on U.S. online retailers rose 163% during the first three quarters of 2015. Interestingly, this large increase in online fraud preceded the Oct. 1, 2015 EMV mandate, although many retailers had already begun or even completed EMV compliance efforts during that time.
 

Market uncertainty around the world is taking a toll on retail CFOs confidence in the future.

That’s according to a new BDO U.S.A. survey in which retail CFOs predict a 3.4% increase in total sales for 2016. It’s the second consecutive year that the total store sales projection has dipped since the spike to 5.1% in 2014.

In addition, a notable decline in the number of CFOs expecting consumer confidence to increase this year was also revealed, which dropped nearly 50% year over year.

The surge in fraudulent e-commerce transactions which was predicted in the wake of U.S. EMV compliance may already be happening.

According to the new Online Fraud Index from payment platform provider Pymnts.com and security technology vendor Forster, fraud attacks on U.S. online retailers rose 163% during the first three quarters of 2015. Interestingly, this large increase in online fraud preceded the Oct. 1, 2015 EMV mandate, although many retailers had already begun or even completed EMV compliance efforts during that time.

There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”