Predictive Analytics

According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

This signifies a shift that’s been obvious for quite some time — consumers are going digital. Does this mean the brick-and-mortar retailer is dying a slow death? Not a chance.

According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.

Close to nine in 10 consumers will take a look at one specific retailer before making a holiday gift purchase.

According to a survey of 3,000 U.S. consumers by marketing platform provider BloomReach, 87% of respondents will comparison shop at Amazon.com before buying a gift. This frequency of product searches is paying off for Amazon, as 73% of respondents said they will buy from Amazon and 71% will spend more than a quarter of their holiday budgets on Amazon.

Delivery performance in the first half of December may land many providers on the naughty list.

According to analysis of what more than 130,000 shoppers said in surveys about on-time deliveries of their full orders between Dec. 1 - Dec. 15 by Bizrate Insights, a division of Connexity, time is not on their side.

Bizrate Insights data indicated on-time delivery rate went from 93.3% on Tuesday, Dec. 1 to 89.9% on Tuesday, Dec. 15. There were small day-over-day spikes in on-time delivery rate on Saturday, Dec. 5, Tuesday, Dec 8 and Friday Dec. 11.

The next five years will see continued consumer adoption of advanced technology drastically alter how retail is conducted.

According to a new study from Fujitsu Americas, 50% of retail will be automated by 2020. Advancements in enterprise technology, supported by Big Data playing a larger behind-the-scenes role, will allow retailers to offer enhanced front-end experiences using mobile platforms, smart sensors and social media.

Despite the mixed outlook for holiday sales, the private equity community remains interested in retail, believing that the sector can offer the opportunity to achieve scalable growth.

Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

Before you declare your personalized marketing efforts a success, check with your customers.

That is the overriding message from a global study of 1,200 consumers and 200 marketing professionals conducted in October 2015 by Forrester Consulting for hybris. The study, “The Contextual Marketing Imperative,” finds that while 66% of marketers rate their efforts at personalization as “very good” or “excellent,” just 31% of consumers report companies are consistently delivering personalized, cross-channel experiences

Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.

The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.