Consumer confidence fell into a slump in February, driven largely by a less optimistic view of business conditions.
According to the Conference Board, the index currently stands at 92.2, down from 97.8 in January.
A lot of retailers reach the stage of installing traffic counters in their stores, but it’s at this point that problems can start. The traffic data can become unreliable or the store operations team may not know what to do with the data or how to apply it, which leaves retailers looking for the expected insights and additional sales.
The fact is, they’re there — retailers just need to know how to find them.
An emerging consumer demographic is showing strong support for an emerging trend in transactions.
A new GfK study of 1,000 U.S. consumers shows that Generation Z (ages 18 to 24) is twice as likely to make a mobile payment as the total population. Smartphones, tablets, and other mobile devices account for just 3% of all transactions in the U.S. – but 7% among Gen Z.