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Predictive Analytics

  • Study: Mobile click-to-open rates slipped in 2016

    Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging.    The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing.  

  • Havertys beats Q4 estimates

    Better control over pricing and inventory helped boost Havertys fourth quarter earnings, beating analyst expectations.   Net sales for the quarter ended December 31, 2016, increased 2.2% to $220.6 million, compared to analyst expectations of $220.61 million.   Same-store sales rose 2.5%, and the average written ticket was up 2.6%, while custom upholstery written business rose 1.9%.  

  • Connected devices: The new point-of-sale?

    Visa and IBM have a vision — that any device connected to the Internet of Things can securely process payments. And this means “any device.”  

  • Commentary: Implications for Grocery Retailers as Lidl Launches Stateside

    While Lidl has made clear its plans to expand to the U.S., many grocery retailers may not have expected it to make its stateside debut quite so soon. Recent reports that the chain will open its first stores on U.S. soil this summer, ahead of schedule, mean that the pressure is on for domestic grocery chains to determine how to react to their latest challenger.  

  • Tech giant creates global IoT headquarters

    IBM is taking the next step in its IoT journey.   The technology provider has opened the doors of its new $200 million global headquarters for its Watson Internet of Things (IoT) business in Munich, Germany. The space will also serve as an innovation space for the European IoT standards organization, EEBus.   "We have reached a tipping point with IoT innovation,” said Harriet Green, general manager, IBM Watson IoT, cognitive engagement and education.   

  • Report: Cyber-attacks cost companies more than revenue

    Companies that suffer a data breach are subject to customer, opportunity and revenue losses well exceeding 20%.   This was according to the “2017 Annual Cybersecurity Report (ACR),” from Cisco, which surveyed nearly 3,000 chief security officers (CSOs) and security operations leaders from 13 countries in the “Security Capabilities Benchmark Study,” part of the ACR.  

  • C-store chain improves workforce management operations

    Love’s Travel Stops & Country Stores is getting its stores on the same page.   The convenience and fuel chain, which operates more than 400 locations in 40 states, employs more than 17,000 people. By adding Reflexis Workforce Manager, it will have a consistent way to manage its budgeting, forecasting, and labor scheduling across the enterprise.   

  • Accenture: Traditional loyalty programs waste ‘billions’ in digital age

    Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.   This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.  

  • Verizon: Data breaches are more complex, pervasive and damaging

    As data breaches become more complex, they leave a lingering, if not lasting imprint on an enterprise.   While there are many factors that play a significant role in data breaches and cybersecurity incidents, the human element remains the top source contributing to cybercrimes, according to the “2017 Data Breach Digest,” from Verizon.  

  • Specialty retailer boosts online revenue with enhanced marketing tool

    Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.  
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